Conservation Finished

Conscious Consumption for Marine Conservation

We instill sustainable habits to conserve the marine biodiversity of the Canary Islands. Workshops for Secondary Education and Vocational Training, and beach activities for the general public.

Why conscious consumption?

Every consumption decision has an impact on our seas. From choosing products without microplastics to supporting sustainable fisheries, our daily habits determine ocean health.

Objective

To promote responsible and sustainable consumption habits in the educational community and Canarian citizens, linking our daily choices with the conservation of the marine biodiversity of the Archipelago.

Target audience

Secondary Education and Vocational Training: practical workshops adapted to the curriculum
General public: outreach activities on the beach

Activities

Workshops in educational centers on responsible consumption, circular economy and their relationship with the marine environment
Beach activities: marine litter sampling, species identification and group dynamics
Awareness campaigns on the impact of plastics on marine wildlife
Citizen science projects where students and citizens generate real data

Methodology

We combine formal education with immersive experiences in the coastal environment. Workshops include participatory dynamics, real case analysis, and community action proposals.

Equipo

Maite Asensio Elvira

Oceanographer and Ecotourism Director

Marine Sciences graduate and environmental technician specializing in marine ecotourism. Director of Snorkeling Experience and coordinator of marine stewardship projects at Latitud Azul. Works to bring ocean knowledge to citizens through science and direct experience.

Alicia Herrera Ulibarri

Secretary and Co-Founder

Professor of Biology, Master's and Doctorate in Oceanography. Full Professor at the University of Las Palmas de Gran Canaria in the area of Zoology and member of the EOMAR research group.

Gara Franchy Gil

Treasurer

Graduate in Marine Sciences and PhD in Oceanography, she is currently devoted to conscious, sustainable cooking.

Cristina Fernández Gil

Marine scientist and science communicator — Founder of Oceanográfica

Marine scientist and founder of Oceanográfica, a marine science outreach company. An expert in science communication, she bridges academic rigour with accessible language so that society can understand and value the marine biodiversity of the Canary Islands.

Rayco Guedes Alonso

PhD in Analytical Chemistry

PhD in Analytical Chemistry from ULPGC, specialized in the study of microcontaminants in wastewater and their impact on the marine environment. His work combines academic research with direct environmental action, bringing scientific rigor to Latitud Azul projects.